Critically-acclaimed fashion designer, Lubov Azria, is celebrated for her innovative, intelligent approach to fashion. Having spent two decades at the helm of BCBGMAXAZRIA, Lubov possesses an innate understanding of what women want to wear—as well as keen insight into the evolution of the garment industry. She is renowned for her sophisticated point of view and effortlessly chic style.
Following a shift away from BCBGMAXAZRIA in 2016, Lubov embraced the beauty in just being, taking the time to turn inward and reflect. She adopted dopting a mantra of, “In life, you do not find yourself, you create yourself,” and followed her instincts to design an easy wardrobe that reflected her philosophy—styles that embodied her desire for comfort, quality, and style.
Inspired by the bohemian lifestyle, a constant theme in her design inspiration over the years, Lubov drew parallels between her liberated disposition and the things she valued most: fluidity, exploration, relaxation—and fun, of course. And thus, La Boheme was born.
La Boheme is an awakening, a second chapter, and a manifestation of an authentic artistic vision. La Boheme is Lubov.